The Green Carpet Challenge

Tuesday, January 31, 2012

Last week was the Golden Globes. And I don't know about you, but my only reason to watch is the fashion. Its one of the media highlights of the year: whos wearing what, the best and worst dressed, the hottest color right now, etc. The Golden Globes, being one of the most watched award shows in the nation, sets the stage atleast in the US of what trends are to come.

This year was somewhat different. The Green Carpet challenge, which this year has finally gained momentum in the Golden Globes, was a huge success. Started by Livia Firth in 2009, the goal of the Green Carpet Challenge is to incorporate eco-friendly and recycled materials into high-fashion and high-end events. Livia works with well-known designers to successfully mix fashion with ethics.

The top designers to jump on board this past year were Armani, Gucci, Alberta Ferreti, Paul Smith, Valentino, Roger Vivier and Tom Ford. The Green Carpet Challenge has been present in the UK, but just launched its first challenge in Hollywood last week. How exciting! 

Livia Firth said in a press release last week, “Over the last three years, The Green Carpet Challenge has become an all
 consuming passion of mine. This part of the fashion landscape is so exciting because it’s genuinely revolutionary and relentlessly positive. It is absolutely the right time to take the challenge up a gear so we are working with our favourite world class designers and actors as GCC ambassadors. Fashion is a brilliant communicator. The fashion we communicate through the GCC promotes social justice,
 environmental integrity and the very best in design.”

Here are some of our favorite looks from The Green Carpet Challenge the night of the Golden Globes - 

And then Livia Firth in her sustainable Armani gown. Any positive light put on eco-friendly fashion further validates what Emily has been seeing for years and something that comes natural within the very fibers that make up emiLime. 

What were some of your favorite looks from the Green Carpet Challenge? One of the dresses above is not sustainable fashion, can you tell which one?

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